About the Project

Concept:

Conceptual redesign of ASFP Logo: Fostering unity in Suicide Prevention.

objective:

For my graphic communication class, I undertook the challenge of reimagining the American Foundation for Suicide Prevention (AFSP) logo. My inspiration stemmed from a deep dive into AFSP’s mission, specifically their commitment to voluntary service and support among survivors.

What’s Next

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01 Design Brief

Project Overview

The objective of this project is to reimagine the existing logo of the American Foundation for Suicide Prevention (AFSP) to better reflect its mission and values. The redesigned logo will serve as a visual representation of AFSP’s commitment to suicide prevention awareness and support for survivors through voluntary service.

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Develop a new logo concept that embodies the spirit of voluntary service and support within the AFSP community.

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Utilize symbolism such as joining hands to visually represent solidarity, empathy, and mutual assistance among survivors and volunteers.

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Incorporate colors teal blue and purple, which are widely recognized as symbols of suicide prevention awareness, to evoke a sense of hope, compassion, and healing.

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Ensure that the redesigned logo is professional, impactful, and memorable, effectively conveying the organization’s mission and values at a glance.

Target Audience

The target audience for the redesigned logo includes individuals affected by suicide, volunteers, supporters, mental health advocates, and the general public.

Brand Guidelines

Colors: Teal blue and purple should be prominently featured in the logo design to align with suicide prevention awareness.
Typography: Use clean and legible fonts to ensure readability and professionalism.
Symbolism: Incorporate meaningful imagery such as joined hands to convey unity, support, and community.

Constraints

The redesigned logo should maintain a level of continuity with the existing AFSP brand identity while introducing fresh elements that better align with its mission and values.
Ensure that the logo design is versatile and scalable for use across various platforms and media.