Design
Visual Designer

Jaliene Fernandez
“I didn’t choose design. Design chose me.”
Human-centered. Thoughtful. Strategic. Visual.
Personal Bio
Drawing was my first language. I’ve always been fascinated by how a single image can look completely different depending on how you look at it — the angle, the light, the framing.
It wasn’t until I started studying at Northern Illinois University that I discovered visual design and realized I’d found my thing. Suddenly I had a whole vocabulary — typography, color, composition — to say what I’d always been trying to express.
What really sealed it for me was something most people walk past without thinking twice: product packaging. Walking through Ulta or Marshalls, I’d stop and stare at shelves for longer than I should admit. Every brand had its own visual personality. Makeup, skincare, spa products — no two packages looked the same, and each one was making a silent argument for why you should pick it up. I wanted to be the person who created that feeling.
As my design practice grew, so did my toolkit. I leaned into AI early — not as a shortcut, but as a creative accelerator. Generating images, producing videos, pressure-testing ideas before committing to them. Instead of getting stuck on a single concept, I learned to use AI to explore directions faster, refine what was working, and move with intention rather than hesitation. In a field that moves quickly, staying curious and adaptable isn’t optional — it’s the whole job.
02 —— How I usually work
I usually work from a single idea-
then let it spiral into multiple directions until one becomes undeniable.
I incorporate AI into my workflow to pressure-test ideas quickly — so I can spend more time refining what actually works.






My toolkit
Tools I design with
Every tool chosen with intention







