Target Audience

Jazz enthusiasts of all ages, music lovers, local residents, tourists, and individuals interested in experiencing the cultural heritage of jazz in Chicago.

Brand Guidelines

• Use a vibrant color palette inspired by the aesthetics of Big Band jazz, incorporating shades of deep blues, rich reds, golden yellows, and elegant blacks.
• Organize typography to reflect the dynamic and rhythmic qualities of jazz music, combining classic serif fonts with bold and playful script styles.

Constraints

• Design must adhere to the branding guidelines of the Chicago Jazz Festival.
• Ensure that the design is versatile and can be reproduced in various formats, including print and digital media.